Ikea Case Analysis

Prepared by: Solongo Ganbold Shay Cassidy Brittney Backen Mandy Alice Prepared for: Rolf Butz BADM 364 E-Commerce Date: November 7, 2011 elude of Contents: Executive Summary1 History of the company2 IKEAs Current and incoming Profile3 IKEAs ram compendium4 IKEAs Unique sales Strategy6 attention digest10 IKEA Competitors11 Short-Term Recommendation12 Long-Term Recommendation13 terminal15 Exhibits16 Bibliography20 Executive Summary 1. Introduction of IKEA. IKEA is the largest in private held furniture retailer that was founded in 1943 by Ingvar Kamprad. The company employs untold than 127,000 workers and offers inexpensive ready-to-assemble furniture and targets pith class. There are 326 IKEA stores spread divulge throughout 38 countries carrying more than 100,000 point of intersect ions. IKEA in addition operates its business online. 2. SWOT Analysis IKEAs world well-known(a) brand name, creative marketing model and the strong purlieual protection concept stand out as its strengths.

However, stretching so many different kinds of customers sits certain(p) weaknesses and threats such as local residuumrictions, increasing instance of product recalls, barriers to enter profitable market and the higher requirements of the environment. Therefore by grasping the chance of increasing its online sales and using renewable sources, IKEA still could induce more success into the business. 3. Unique Sales Strategy The company has a con! stant concept of offer inexpensive furniture. In outrank to attract more customers and present an ideal home environment with the products being sold, it displays room settings, laid restaurants, play grounds and rest areas inside the store. It also offers devotion programs, publishes IKEA Family Life magazine and runs a user friendly website called ikeafans.com. IKEA is also great with their support services...If you postulate to get a secure essay, order it on our website: OrderCustomPaper.com

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