Harley-Davidson's Opportunity in the European Market

TABLE OF CONTENTS EXECUTIVE SUMMARY................................................... 3 INTRODUCTION...............................................................4 COMPETITIVE POSITION................................................ 5 COMPETITIVE ISSUES......................................................8 STRATEGIC OPTIONS......................................................11 STRATEGIC RECOMMENDATIONS....................................12 IMPLEMENTATION ISSUES AND CONCLUSION..................15 REFERENCES.................................................................. 17 yEXECUTIVE SUMMARY z The Harley-Davidson is one of the intimately famous and prospering chafe manufactures in the USA commercialize. With its ripening presence in the European market, the family can see to it a lot of worthy opportunities. By using Five-Forces feigning and SWOT Matrix, this analyze is loss to analyze the whole European pedal market and the companys strategical position. In the second part, this essay makes practical strategic recommendations that imposition down of pricing strategy, market strategy, promotion strategy and and so on Finally, it gives slightly suggestions on how to experience those strategies and draws a brief conclusion. yINTRODUCTION z In the crowd assignment we had already done, our host discussed the automobile industry of the European countries, and cerebrate that there were a couple of business opportunities in the market. In this essay, one of the opportunities--heavyweight (over 750cc) motorcycle market is analyzed. And one of the worlds most successful motorcycle manufacturers--Harley-Davidson was place as the one that had ruff strategic opportunity in that market.

The Harley-Davidson is one of the largest market-share holders of motorcycles of the world. It is the dominant manufacturer for the US market, and also plays a very important use of goods and services in the European market. This company produced its first motorbike in 1903. For a century, the Harley-Davidson fulfills its promise to their valued customers. It celebrated its 100th anniversary in USA give out month and aims to continue its bequest for other 100 years. The Harley-Davidson foreign mission Statement says: We fulfill dreams through with(predicate) the experiences of motorbike - by providing to motorcyclists and to the worldwide public an expanding line of motorcycles, brand products and function in selected market segments. (Source FMission Statement, http://www.harley-davidson.com/hd_main, If you want to get a full essay, order it on our website: Ordercustompaper.com

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