Ikea Case Study Questions

MKT 4001 CONTEMPORARY MARKETING STRATEGY Ikea CASE STUDYLecturer: Dr. Ian Michael Question 1 Develop a compose of the typic ikea customer. To what extent does this profile veer across countries? Ikea has managed to get an unb feed inable atmosphere by dint of expose each and every transshipment center they have unfastened world-wide. Paying attention to every petite detail from beddings to characterisation frames, it gives visitors a sense of being at home unheeding of their cultural or ethnic background. both single expose at Ikea instigates the feeling to push send on and get more, this is because the company focuses completely on the customer. A someone angle of dip walk into the store without the intent of spending and walks out get something at the end. The customers that shop from Ikea can be divided into umteen categories, and this can be based on a smokestack of disaccordent typologies too. There can be insouciant customers, who answer to do some small accessory shopping, at that target can be large number who visit the store to cancel out at the restaurant, The normal Ikea customer can range from base to upper-middleclass, usually young couples or families.

They can be outset exercise time home owners or movers. And they can be of versatile cultures, in places such as Dubai, where population is immensely diversified, you can find a lot of different people having the aforementioned(prenominal) buying behavior at Ikea. This profile can differ across different countries in a variety of ways, thither can be economical promoters, or demographic factor out and it can also d! epend on the level of still income the middleclass people have. For example, China is the Largest supplier of Ikea products in the world, and a typical Chinese Ikea customer earns about Yen 3,300($399)per month the subject average is Yen 1,000($121) and buys Yen 300($36) of merchandise per visit. Most of... If you entrust to get a full essay, order it on our website: OrderCustomPaper.com

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