Marketing Research Case study Example | Topics and Well Written Essays - 250 words

Marketing Research - causal agency Study ExampleIf the second test provides similar results then the remaining funds from the $30,000 can be rolled out across the nation. Some of the strengths of this may be that if it is the case that the initial vanish sample was not representative than a new strategy can be devised, however if the pilot illustration is representative than we have a good understanding that the expanded study will generate imperious results. 2. What could be the ramifications of your budget decisions? Solution The ramifications of my budget decision could be described as being first risk modest return. If it is the case that the second pilot study does yield positive results than we know that our onset to gathering information is sound and as such we can roll out our program into assorted markets. Moreover if we learn that we have generated some sort of false positive in the premier pilot study than it may be that we should have to completely reevaluate the way in which we collect the data. If the originator case holds true we would be rolling out approximately $30,000 and would generate effective information for the troupe to modify their marketing strategies but we would also be taking company money that could be fatigued on other internal projects.