Summary Red Bull

Marketing Analysis Report With advancements occurring dally to help the American citizen do what they Cid In a more efficient way- Americans ar acquiring more done In less time, thus having more time to do what? Morel This means that the energy it takes to do more is in high ingest and highly sought after. loss poop has a mission- and that is to give wings to people and ideas. Red cook has a marketing mix that is pretty coherent with that of other energy drink companies in the industry.The price is very affordable- and often the product Is on sale with a quantity discount at all gas station or grocery store. It is available In bulk as well, where the customer would receive a cost break as well. The mark Red Bull is available makes It easy to attain- which Is a huge reason why It sold over $5. 2 billion cans last year (Red Bull Official Website, 2013) . It is readily available on almost any daily commute for the on-the-go American. Red Bull began its Journey/brand in Austria b ut is straightaway located in 165 countries making distribution an ease.The Red Bull product is mostly Ready-to-Drink energy drinks, but their sales also consist of mark clothing and promotional Items. Red Bull has a long becoming helf life that It Isnt something that typically goes bad and It usually sells before the expiration date is dismantle an issue. Promotion is something Red Bull is really great at. The brand Is available for those in extreme sports, in the right places at the local stores. The brand knows that its backside market is the 18-30 year old individual and knows how to reach them.When considering an environmental scan for Red Bull, the Information that Is available Is advantageous to the organization. Red Bull recognizes which external companies are its competition and has devised plans to mitigate the risk of being nferior to those brands. Internally, Red Bull is financed from the operating cash flow and has a wellnessy financial position. Red Bull is multi -national so it operates in a way that works with the many different governmental systems.The rising sales in nations such as South Africa helped the Red Bull brand to grow by 15. 9% in 2012. (Official Red Bull Website 2013). When conducting a Marketing Segmentation Analysis- some factors to Include would be age, gender, Income and geographic area. With Red Bull, it is advantageous to note that their target market is 18-30 typically male individuals. Within that target market however, there are different methods that must be utilize to market to those consumers.The 18-22 year old who consumes Red Bull may rich person to be reached in a college setting, during extreme sports, or on day-time television as they are not the typical working the 9-5 schedule. 22-30 year olds may have to be reached In professional settings, bar-scenes or on certain televlslon channels. Recognizing the difference in the ages is crucial for the brand. Geographically, Red Bull is versatile and has sales ac ross the world- but has larger sales in countries that ave a generally younger aged ontogenesis population. Red Bull does come with ethical Issues.There are numerous studies that limn that Energy DrlnKs come witn nuge nealtn rlsKs I ne product nasnt Deen around Tor long enough to really be studied over a long period of time- but there have been studies conducted that link Red Bull to heart issues, stroke, ontogeny stunt, and even cancer. Red Bull hasnt been known for any labor issues or integral issues as a company other than not disclosing the many health issues or resolving them in a proactive manner. Red Bull is typically mixed with alcohol in nightclubs and establishments hat serve alcohol.Various health officials have posted warnings to avoid mixing Red Bull with alcohol because of a death that occurred in Hong Kong where a British patron consumed it with alcohol and later died. Linda Rychter, a spokeswoman for Red Bull in Australia, said that the report would be assessed by the companys head office in Austria. She also said, and I quote, The study does not show effects which would go beyond that of drinking a cup of coffee.